8 Major Trends Enabling Lean Startups
Consider this a draft, but I wanted to get these ideas out there, because I find myself talking to both startups and investors about them, a lot, as I go about my VentureSpur business.
It won’t come as much of a surprise to my typical readers when I say that over the last 5 years, the situation for startups has changed dramatically.
Looking beyond the huge gapping black hole in the middle of the financial universe caused by the Great Recession, there have been a lot of changes in the way that B2B goods and services are bought, and in the culture of startups and investing, that make it easier to get started today, with a lot less money, than it was 5 years ago – and especially 10 years ago.
Of course, there was more money sloshing around in VC funds 10 and 15 years ago, heading for a mix of brilliant and stupid startups. But these days, lean startups are king.
So, how does that work? I think these are the 8 major trends that have made it happen:
- Fractional infrastructure
- Fractional people
- Electronic billing and ecommerce – backoffice automation
- Incremental marketing
- Social product validation
- Lean product development methodologies
- Seed funds
- A culture of resilience: Celebration of effort & tolerance of failure
I’ll be writing additional posts on each of these items in order to explain what I mean, but I’m putting the list out there to get you thinking. Feel free to suggest additional items.
(Photo credit: http://www.sxc.hu/profile/aperfect1)
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