I got quoted in Inc. Magazine article “Six Ways to Get Even the Most Difficult Clients On Board” with five fellow members of the Entrepreneurs’ Organization.

They asked us, how we get difficult clients to buy into our ideas, products, and services.

My quote focused on providing personal endorsements:

“Provide personal endorsements.”

“The most effective thing we’ve done is to provide clients with personal endorsements from existing clients. These references can be a few sentences, case studies or direct telephone calls. We’ve found that when things get sticky, client references are the great ‘un-sticker.’ Nothing beats a personal endorsement.”

Read the full article at Inc.com and see what other entrepreneurs had to say:

6 Ways to Get Even the Most Difficult Clients On Board.

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Kraettli Lawrence Epperson

Managing Director at JumpPhase Ventures

This blog is dedicated to providing advice, tools and encouragement from one entrepreneur to another. I want to keep this practical and accessible for the new entrepreneur while also providing enough sophistication and depth to prove useful to the successful serial entrepreneur. My target rests somewhere between the garage and the board room, where the work gets done and the hockey stick emerges.

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