Gale bought Questia Media last month… But why? Interesting analysis from InfoToday
Last month, Gale, a division of Cengage Learning, bought Questia Media, the company I co-founded in 1998.
But why did they buy it? This article from Information Today seems to analyze it pretty well:
A salient point from the article:
Barnes [Executive VP of Gale] says that HighBeam is doing very well, and with Questia, the services will reach some 30 million visitors per month. In addition to the synergies of HighBeam and Encyclopedia.com with Questia, Gale will look to integrate Questia with its AccessMyLibrary service (www.accessmylibrary.com), which connects users through web services to their local libraries for access to more than 30 million articles from premium sources. In December, Gale announced a free AccessMyLibrary mobile application for the iPhone.
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