Makeshift Blog Post: “Startup Studios. Are they a thing?” – UPDATED

by Kraettli Lawrence Epperson in Resource Organizations

I like this new post from the Makeshift startup studio blog: Startup Studios. Are they a thing?

Why yes, they are! Just take a look at JumpPhase Ventures, if you have any doubt.

I’m very glad to see this model getting some love. This is how we work at JumpPhase and was also the model we used at TEG, LLC from 2000 to 2006 (the predecessor company to JumpPhase Ventures), to launch R7 Solutions and HyperAlert.

Nice description of what a Startup Studio is, from the post:

My current view is that startup studios are different from incubators, accelerators, agencies and in-house product dev teams for big companies. The characteristics of a Startup Studio we’ve identified so far are:

• focused on building multiple products / startups simultaneously

• generally own the majority of all the things they work on from an equity perspective

• generally have full time staff working on design, dev and marketing

• attempting to make their process additive – i.e – more value from each thing as you do it

• “lab” is frequently used to describe a startup studio because they conjure up a “digital workshop” more so than an agency or accelerator. They’re a place to tinker away on different ideas and build multiple things at once.

UPDATE: My business partner in TractionTank, Eric Morrow, was kind enough to send me this great article, also on the emergence of the “venture studio” or “venture lab” model: How Venture Builders Are Changing the Startup Model

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Kraettli Lawrence Epperson

Managing Director at JumpPhase Ventures
This blog is dedicated to providing advice, tools and encouragement from one entrepreneur to another. I want to keep this practical and accessible for the new entrepreneur while also providing enough sophistication and depth to prove useful to the successful serial entrepreneur. My target rests somewhere between the garage and the board room, where the work gets done and the hockey stick emerges.