2013 Accelerator Grad CultureMap to roll out 200K iBeacons Nationwide

by Kraettli Lawrence Epperson in Explorations of the Inevitable

 

image from SiliconAngle

image from SiliconAngle

As a part of their most recent $1.5MM from a group of angel investors and 500 Startups’ Dave McClure, ViewMarket and new subsidiary, CultureMap, have announced a plan to place iBeacons into restaurants and retailers throughout the US. The iBeacons will record data and interact with a new mobile app from CultureMap that will help to track the popularity and traffic of top restaurants, bars and shops, with content and reviews for both app users and readers of CultureMap’s website.

2015-06-04_153641From the Dallas Business Journal article announcing the beacon project:

The company, which recently was acquired by Dallas-based ViewMarket in a deal worth $15 million, plans to deploy 200,000 iBeacons at trendy and unique restaurants and retailers across the U.S. The beacons automatically will track CultureMap app users and transmit the data back to the app and CultureMap’s airport concierge shops, telling people what’s currently trending and the most popular spots in the last 30 days. The company is starting the process by rolling out 9,000 iBeacons across Dallas, Houston and Austin, collectively.

Read the full article here: Exclusive: CultureMap to roll out 200K iBeacons for new mobile app

An in-depth article about the project was also published at SiliconAngle: CultureMap will deploy thousands of iBeacons across the US

 

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Kraettli Lawrence Epperson

Managing Director at JumpPhase Ventures
This blog is dedicated to providing advice, tools and encouragement from one entrepreneur to another. I want to keep this practical and accessible for the new entrepreneur while also providing enough sophistication and depth to prove useful to the successful serial entrepreneur. My target rests somewhere between the garage and the board room, where the work gets done and the hockey stick emerges.