Category Archives: Blog Roundup

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Blog Roundup: Seth Godin talks about selling to bureaucrats

A truer statement has never been made: http://sethgodin.typepad.com/seths_blog/2009/07/the-art-and-skill-of-working-with-bureaucrats.html This jives with my experience: We have to charge our municipal and large corporate clients much more than we charge other clients just to cover the sales overhead, which includes dozens of unnecessary meetings, 8 to 12