Brady Deaton prepares to pitch his business plan to poteial investors.

VentureSpur startup team idefi Music has been featured in a Journal Record article about the announced Nov. 1 launch of the company’s online music label, which provides a free and powerful platform for independent artists to promote and sell their music.

From the article:

The online music retail service market is about to get a little more competitive with the entry of Tulsa-based idefi’s this week, idefi Group LLC Chief Executive Brady Deaton said.

The service, to be launched Thursday, offers an alternative between the classic record label business format and iTunes, a market entry point that can be fine-tuned by the artist. The company name plays on the idea of defiance in the digital age, he said.  

“At a traditional label, you’re either let in the door or you’re kept outside,” he said. “We offer a way for them to work into the benefits that a record label would provide without a contract while they get paid money immediately. They avoid the usual debt and financial risk that keeps so many new artists from reaching their audience.

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Kraettli Lawrence Epperson

Managing Director at JumpPhase Ventures

This blog is dedicated to providing advice, tools and encouragement from one entrepreneur to another. I want to keep this practical and accessible for the new entrepreneur while also providing enough sophistication and depth to prove useful to the successful serial entrepreneur. My target rests somewhere between the garage and the board room, where the work gets done and the hockey stick emerges.

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