8 Major Trends Enabling Lean Startups

by Kraettli Lawrence Epperson in Explorations of the Inevitable

1143848_industrial_backgroundConsider this a draft, but I wanted to get these ideas out there, because I find myself talking to both startups and investors about them, a lot, as I go about my VentureSpur business.

It won’t come as much of a surprise to my typical readers when I say that over the last 5 years, the situation for startups has changed dramatically.

Looking beyond the huge gapping black hole in the middle of the financial universe caused by the Great Recession, there have been a lot of changes in the way that B2B goods and services are bought, and in the culture of startups and investing, that make it easier to get started today, with a lot less money, than it was 5 years ago – and especially 10 years ago.

Of course, there was more money sloshing around in VC funds 10 and 15 years ago, heading for a mix of brilliant and stupid startups. But these days, lean startups are king.

So, how does that work? I think these are the 8 major trends that have made it happen:

  • Fractional infrastructure
  • Fractional people
  • Electronic billing and ecommerce – backoffice automation
  • Incremental marketing
  • Social product validation
  • Lean product development methodologies
  • Seed funds
  • A culture of resilience: Celebration of effort & tolerance of failure

I’ll be writing additional posts on each of these items in order to explain what I mean, but I’m putting the list out there to get you thinking. Feel free to suggest additional items.

(Photo credit: http://www.sxc.hu/profile/aperfect1)

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Kraettli Lawrence Epperson

Managing Director at JumpPhase Ventures
This blog is dedicated to providing advice, tools and encouragement from one entrepreneur to another. I want to keep this practical and accessible for the new entrepreneur while also providing enough sophistication and depth to prove useful to the successful serial entrepreneur. My target rests somewhere between the garage and the board room, where the work gets done and the hockey stick emerges.