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Recent post I like from a marketing expert and friend: 5 Reasons your customers don’t listen to you

5 Reasons your customers don’t listen to you | The Invisible Marketing Blog These are all right on target. I always read this stuff and think, “Geez, I need to edit my websites…” That’s a definite sign of a useful post.

Jan 25, 2010 by Kraettli Lawrence Epperson in Blog Roundup

The shift to Rich Internet Applications is revolutionary… But it can be bad for deadlines.

The last 60 days have been eventful at Black Mesa Ventures and for our new GEOINTELIS online service. I haven’t had much time to blog. We are in the middle of an industry-wide revolution in the delivery of software, moving from desktop and client/server delivery

Jan 24, 2010 by Kraettli Lawrence Epperson in Startup Philosophy
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Great TechCrunch post on sales strategies in startups

Coming back to blogging after a little holiday break, I ran across this great post by Matt Bell of Azaleos: $0 to $20 Million: Ten Hand-to-Hand Sales Tactics There’s a lot of good stuff here and I’d encourage anyone developing a sales and marketing strategy

Jan 14, 2010 by Kraettli Lawrence Epperson in Sales & Marketing
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Blog Roundup – A good post on why stealth mode doesn’t work… If you have a tech startup, read this!

Stealth Startups, Get Over Yourselves: Nobody Cares About Your Secrets

Dec 21, 2009 by Kraettli Lawrence Epperson in Blog Roundup
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Decent VOIP phones for your startup

I haven’t posted anything about Tools We Use in awhile, so I thought I’d drop you a post about a recent upgrade. Like many companies, basically all of the Black Mesa Ventures companies use VOIP phone systems. I think the last company using a local,

Dec 04, 2009 by Kraettli Lawrence Epperson in Tools We Use

Software Equity Group releases 3Q09 Software Industry Equity Report

In addition to my previous post about software company valuations, EBITDA multiples and Martin Wolf Securities, I also like to read the Software Equity Group’s industry reports in order to align my thinking about rates of return, growth segments and future investment. They’ve recently released

Dec 04, 2009 by Kraettli Lawrence Epperson in Capital & Valuations
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Great post from David Carr about the future of traditional print media – newspapers, magazine, books

Great post about the changes in print media by David Carr, media commentator for the NY Times: The Media Equation – For Media, a Sunset Is Followed Quickly by a Sunrise – NYTimes.com

Nov 29, 2009 by Kraettli Lawrence Epperson in Blog Roundup
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This lack of due diligence amazes me: Canopy Financial was allegedly a sham.

The short story is that a prominent start up financial services firm allegedly faked their audits and raised about $90MM in funding from VC firms over a couple of years: Canopy Financial Accused Of Serious Financial Fraud, Investors Burned Canopy Financial Turns Into Sad, Comical

Nov 25, 2009 by Kraettli Lawrence Epperson in Blog Roundup
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Power from slow-moving water currents

If you’re an entrepreneur like me, this is the kind of innovation you want to help commercialize: ‘Fish technology’ draws renewable energy from slow water currents | Michigan Today

Nov 23, 2009 by Kraettli Lawrence Epperson in Blog Roundup
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What is a System after all without Trust?

There’s a lot of discussion in small business and start up literature about creating a “system” that runs your business. You document your processes and hand those documents off to your people. You script your back office. You script your sales process. You script customer

Nov 20, 2009 by Kraettli Lawrence Epperson in Startup Philosophy
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About Me…

KLE_Portrait_200x200I'm Kraettli L. Epperson, the TechVentureGeek. I accelerate early stage tech companies nationally through TractionTank. I also design software that makes right-of-way and oil and gas data management easier through R7 Solutions. Learn about all of my projects and available services at JumpPhase Ventures. View Kraettli Lawrence Epperson's profile on LinkedIn

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